China has the second largest advertising market in the world after the US. With the rapid development of technology, myriad opportunities M88 game APK challenges have occurred. With the emergence of new media such as the mobile internet, social networks, we-media M88 game APK video portals, M88 game APK mature M88 game APK diversified e-commerce models, communication, advertising M88 game APK advertising business models have become increasingly diversified. With the implementation of the revised Advertising Law in April, 2021 M88 game APK the promulgation of the Measures for the Administration of Internet Advertising, the Guidelines for Law Enforcement of Absolute Terms in Advertising, the Guiding Opinions on Further Regulating Celebrity Endorsements in Advertising M88 game APK other laws M88 game APK regulations by the State Administration for Market Regulations M88 game APK other authorities introduced in 2022 M88 game APK 2023, the regulation of advertising M88 game APK other new forms of marketing has been strengthened. These changes pose new challenges for compliance in advertising for enterprises.

JunHe’s advertising law team consists of more than 20 partners M88 game APK lawyers from different offices. Our areas of practice cover legal services that are most needed in the advertising industry, including contract services, compliance investigation, intellectual property rights, investment M88 game APK financing, tax law M88 game APK dispute resolution. Authorities have strengthened regulations in the advertising industry, M88 game APK our team is able to provide practical support for internal compliance investigations M88 game APK respond to emergency administrative inspections. Our clients include well-known brM88 game APKs M88 game APK international M88 game APK Chinese advertising companies in the areas of design, media, advertising, public relations M88 game APK social media, as well as various online M88 game APK offline integrated marketing companies.

Core Areas of Practice

• The establishment M88 game APK deregistration of advertising companies

• Drafting M88 game APK reviewing contracts, such as advertising business contracts (including advertisement design/production contracts, advertising release contracts, marketing contracts, advertising endorsement contracts M88 game APK advertising agency agreements), purchase contracts, sales contracts, cooperation agreements, service agreements, confidentiality agreements M88 game APK other legal documents

• Rendering legal advice regarding intellectual property rights, labor, tax, M88 game APK environmental protection issues encountered by clients in their daily business operations

• Corporate compliance M88 game APK governance, including formulation M88 game APK training in respect to advertising law, anti-commercial bribery, anti-unfair competition, anti-trust M88 game APK enterprise data security M88 game APK privacy

• Assisting clients in internal investigations on compliance matters

• Assisting clients in investigations, inspections or punishment by government authorities, including representing them to formulate a defense, M88 game APK assisting clients to communicate with government authorities, M88 game APK formulate M88 game APK implement emergency plans

• Application, registration, transfer M88 game APK license of intellectual property, assistance in the establishment of intellectual property rights protection systems, investigation of IP infringement M88 game APK remedies, M88 game APK IP-related litigation

• Merger, acquisition M88 game APK reorganization of advertising companies, including the design of transaction structures M88 game APK process, due diligence investigations, drafting M88 game APK reviewing transaction documents, M88 game APK assistance in negotiation M88 game APK closing

• Private equity investment, including the establishment of private equity funds M88 game APK fund raising, investment in private equity funds, investment by private equity funds in advertising companies, M88 game APK exit from investments.